Industry:
Beauty & Personal Care, Sports & Outdoors
Location:
United States
Timeline:
January 2022 – Present
Introduction:
In the fiercely competitive landscape of the United States’ Beauty & Personal Care and Sports & Outdoors industries, TRISWIM faced a daunting challenge – stagnant sales on Amazon. Their brand was being squeezed by relentless competitors leveraging their branded keywords in crucial ad placements.
In January 2022, Prime Retail Solution stepped in with a mission: to rejuvenate TRISWIM’s Amazon presence, boost sales, and propel the brand to new heights. This case study unravels the strategies deployed, the impressive results achieved, and the transformation of TRISWIM’s brand under our guidance.
Our Approach:
Prime Retail Solution embarked on a comprehensive plan to maximize TRISWIM’s earning potential. Our seasoned eCommerce professionals executed a meticulous market and competitor analysis, customizing product positioning strategies for heightened visibility. A targeted marketing plan tailored to specific demographics was devised, accompanied by a sales strategy encompassing top-of-search placement, sponsored ads, and strategic keyword embedding for peak visibility in the US market.
Challenges Faced:
Despite being an established Amazon brand, TRISWIM encountered sales stagnation.
Competitors were aggressively capitalizing on TRISWIM’s branded keywords, impacting profitability.
Key Strategies Executed:
01.
Strategic Bundling:
Identifying a customer preference for pack-sized swim care products, we introduced listings for packs of 2 and 4, addressing a critical gap in the market.
02.
Effective PPC Strategy:
Leveraging Amazon advertising through 18 months of PPC campaigns, we continually monitored and optimized performance, ensuring campaign success.
03.
Reviews Building on New Bundle Listings:
Enrolling TRISWIM’s products in Amazon’s Vine program, we generated authentic reviews, crucial for convincing new buyers.
04.
Promotion Through Attribution Links:
Strengthening brand authority, we added Amazon links to TRISWIM’s listings on various social media platforms.
05.
Automated Fulfillment Services:
Streamlining TRISWIM’s order fulfillment process through our auto-order fulfillment software.
Results Achieved:
- Handling and fulfilling 6,000+ units per month.
- Achieving a 158% increase in overall sales from our campaigns.
- Indexing and expanding over 50 keywords.
- Reaching $153,000 monthly revenue from pack-size listings in the first 2-3 months.
- Generating $8,728.11 in sales from pack-size listings during Prime Day week.
Conclusion:
TRISWIM, an established brand on Amazon, faced a pivotal challenge in maintaining its competitive edge amidst relentless market competition before collaborating with our eCommerce experts at PRS. However, after our partnership, the brand witnessed a 158% increase in overall sales from PPC campaigns, the expansion of over 50 keywords, and a substantial increase in revenue of $153,000 monthly in the first 2-3 months after the pack-size listings were launched.
