Industry:
Sports & Outdoors
Timeline:
September 2021 – Present
Background:
Cowell’s Surf Shop is a 30-year-old local business who previously had no online presence. They offer everything you need to enjoy the outdoors, from boards and clothing to rentals. Their physical store location has done well for years, however they we’re lacking with their online presence. After partnering with PRS they have now done over $300,000 in online sales!
Case Objective:
Analyzing the current status of Cowells Surf Shop, we designed a plan revolving around boosting their presence on online platforms to build out another revenue stream for the business. The objectives around which we created our strategy were:
- Increase online presence
- List products across all marketplaces
- Increase sales on the brand’s Amazon store
- Increase sales during the off- season
- Build customer base globally
July 26, 2023.
To whom it may concern,
We had no concept of anything Amazon related until we started working with Prime Retail Solution. It was the best mode we could have made. PRS has handled every aspect of our presence online from refunds and returns to logistics that we didn’t want to have to do ourselves.
PRS launched our online branch in 2020. We went from no sales to $200,000 in sales. I didn’t think it was possible but we’ve been pleasantly surprised at every turn! I cant say enough about PRS. If you’re looking for a smooth, profitable relationship, PRS is for you.
Kathy Poppas
Owner, Cowell’s Surf Shop
Challenges Faced:
As indicated earlier, the business’s primary concern was it’s stagnant sales. We narrowed down the problems for these concerns as follows:
- Stagnant sales: Sales were stagnant, even during the peak summer season when the demand of the product is relatively higher.
- Low off-season sales: Sales were low during winter as nobody was buying in stores due to low demand.
- Poor online presence: The business was not on Google, and their website was getting no traffic.
- Zero marketplace presence: The brand had little to no online presence overall, with no e-commerce store on any platform.
Skyrocketing Sales At Cowell’s Surf Shop:
Despite being a well-known store, Cowell’s Surf Shop faced limited sales as they could only sell to their local audience. To reach out to their customers globally, PRS developed their storefront on Amazon, the biggest retail giant in the eCommerce industry.
01.
Performing Predictive Analytics:
We managed their inventory efficiently during seasonal sales and for the remaining year. By forecasting the demand using advanced tools and techniques, we ensured that Cowell’s Amazon store never ran out of stock or paid additional Amazon FBA storage fees.
02.
Leveraging Social Media Platforms:
Our team harnessed social media’s swiftness and efficacy to reach a larger audience and redirect them to the brand’s website or Amazon store. The ad copies we designed spoke directly to our demographic and highlighted all of Cowell’s Surf Shop’s best features.
03.
Summer Hype Sales on Amazon:
We launched a summer sales extravaganza on Amazon, riding the peak demand for surf gear. Display and video ads created a whirlpool of excitement, inducing a spike in monthly sales to $200,000.
04.
Winter Sales and Cross-Selling:
We addressed the slow-sale seasons during winter by offering irresistible discounts and complementary product bundles through aggressive promotions and advertising campaigns.
05.
Winning Customer’s Loyalty:
Building bonds with customers through personalized promotions, email marketing, loyalty programs, and an ocean of exceptional service answering all customer queries is all you need to win your customer’s loyalty to the brand.
Results Achieved:
Prime Retail Solution’s comprehensive approach yielded impressive results for Cowell Surf Shop:
- Sales Revenue Surge: Cowell Surf Shop experienced a remarkable increase in sales revenue, demonstrating the effectiveness of the strategies.
- Conversion Rate Growth: The website’s conversion rate improved, reflecting the success of the enhanced product listings and storefront design.
- High Customer Retention: A significant rise in customer retention rate indicates the success of the implemented customer-focused strategies.
Cowell’s Surf Shop: Future Plans
Cowell’s Surf Shop has an exciting future ahead, with plans to increase sales by 15%, expand brand exposure beyond the US, and boost website impressions and CTR.
Here’s a sneak peek at what’s to come:
- Product bundles: We will list product bundles of complementary goods on Cowell’s Amazon store to make it easier for customers to find and try new equipments for their next surfing adventure.
- Brand expansion: Next, we will expand its brand exposure beyond the US market to reach new customers around the world.
- Website boost: Cowell’s is committed to improving its website experience for customers. With our experts at work, Cowell’s will increase website impressions from 1.5 million to 3 million and boost website CTR for search from 4.73% to 6.64%.
Conclusion:
Cowell Surf Shop’s transformation from a local store to a successful e-commerce brand is a testament to the power of a well-structured and professionally executed marketing strategy by a team of eCommerce experts. By partnering with Prime Retail Solution, they weathered the competitive storm and carved their niche in the surf gear industry. The journey showcased the importance of a solid online presence, effective marketing, and a customer-centric approach to achieving e-commerce success.
