Industry:
Sports & Outdoors
Location:
USA
Timeline:
June 2021 – Present
Introduction:
Tru-Tension has carved its niche by producing reliable upkeep products for cycle and motorsport enthusiasts in the UK. The only problem was, they weren’t selling anywhere in the USA! PRS helped import products, store and fulfill from our California warehouses and grow the brand from scratch.
Our Approach:
In our partnership with Tru-Tension, our initial approach involved enhancing its storefront on Amazon to establish and strengthen its brand identity, followed by a customized marketing plan for the brand. We targeted Tru-Tension’s specific demographic within the USA market. The next crucial challenge faced by the brand after receiving significant traffic in its store was maintaining its inventory and logistics. With this collaboration, Tru-Tension achieved a monthly profit of up to $25,000 through sustainable growth.
Challenges:
Mundane Storefront: Customers are drawn to visually appealing and inviting stores. Tru-Tension’s storefront simply wasn’t it.
Ineffective Ads Campaign: Tru-Tension needed to promote its star products to its target market effectively and engagingly.
Inventory Management: The brand faced overstocked inventory and had to pay extra storage fees to Amazon FBA center for the unsold or redundant inventory.
Our Strategy:
01.
Branded Storefront Creation:
We designed a storefront for Tru-Tension that enthusiastically represented the brand’s story, mission, and categorized it’s revolutionary product according to their usage for motorcycle maintenance.
02.
Effective Amazon PPC Campaigns:
We identified the target market for Tru-Tension and curated an attractive ad copy for top of the search ads and Sponsored Display ads executed as video ads. We managed everything from execution to bidding and monitoring campaign performance.
03.
Optimized Listings And EBC Content:
Our in-house designers created eye-catching listing images for each product, plus the product bundles listed separately. We worked on EBC content, enriching it with persuasive product information including how-to guide and lifestyle content..
04.
Inventory Management Solution:
PRS inventory management solutions remain unmatched in the eCommerce industry. We streamlined the entire inventory management and the logistics of the products, which eventually boosted the store’s rank on Amazon.
Impact:
- Strengthen Online Presence: After a captivating makeover of the storefront with bold visuals, engaging copy, and a seamless user experience, Tru-Tension now attracts more visitors than ever.
- Exponential Sales Growth: Rapid and well-managed PPC campaigns witnessed a visible surge in sales for Tru-Tension’s product. We targeted relevant and trending keywords and used compelling ad copy to engage a wider audience across the USA.
- Impressive Conversion Rate: Tru-Tension’s optimized listings and persuasive EBC content copies gave an extra boost to impressions, displayed an excellent conversion rate of 16%, indicating the effectiveness of the captivating listing content.
- Improved Store’s Rank: With professionally maintained inventory, the store’s credit score and customer satisfaction boosted and improved the store’s overall performance on Amazon, further strengthening customer’s trust.
Conclusion:
Tru-Tension’s incredible sales outcomes demonstrate the efficacy of virtual promotions with mesmorizing storefront, listing and ad copies. Their sales increased by the thousands, portraying an impressive 16% CTR, and their store’s ranking increased as they entrusted our in-house team at PRS into creating enthralling content for their Amazon store, executing strategically targeted PPC ads, and systematic inventory management.
