Overview

ALMSTHRE, a premium lifestyle brand generating over $1M annually through its direct-to-consumer (DTC) website, collaborated with Prime Retail Solution (PRS) to launch and grow its presence on Amazon. Within the first 90 days, ALMSTHRE achieved more than $43,500 in sales, acquired over 1,100 new customers (99% being new-to-brand), and laid the groundwork for continued growth.

The Problem

For ALMSTHRE, a premium lifestyle brand with over $1M in annual DTC revenue, expanding to Amazon presented specific and pressing concerns common among established brands accustomed to complete control over their customer experience:

• Maintaining Brand Integrity: ALMSTHRE had carefully crafted a premium brand image through their DTC channel. The idea of entering Amazon’s expansive marketplace raised fears about inconsistent product representation, unauthorized resellers, and diluted brand positioning.
  
  
• Complex Amazon Ecosystem: ALMSTHRE recognized that success on Amazon required specialized expertise—navigating intricate backend systems, managing FBA logistics, creating optimized listings, and ensuring ongoing compliance with Amazon’s strict guidelines. Without internal Amazon expertise, these operational complexities were daunting.
  
  
• Avoiding Operational Risks: Common seller challenges, such as suppressed listings, brand registry errors, and pricing disputes, posed significant risks to ALMSTHRE’s carefully curated reputation. They understood that encountering these pitfalls without strategic support could negatively impact their brand.
  
  
• Achieving Rapid Results and Profitability: Entering Amazon was more than a passive expansion strategy; ALMSTHRE aimed for immediate traction, robust customer acquisition, and clear ROI. They required a partner capable of driving momentum from day one, turning Amazon into a profitable sales channel quickly.

These factors underscored ALMSTHRE’s need for a trusted partner with proven expertise, capable of navigating Amazon’s complexities while safeguarding brand integrity and driving rapid, sustainable growth.

PRS Approach

PRS developed and executed a comprehensive Amazon launch strategy, fully managing the process from pre-launch planning to ongoing optimization:

1. Pre-Launch Planning & Market Readiness

• Competitor Mapping: PRS analyzed over 10 direct competitors, assessing pricing, customer reviews, and keyword strategies, enabling ALMSTHRE to strategically differentiate and maintain premium positioning.
  
  
• SKU Prioritization: High-margin and proven-performing SKUs from ALMSTHRE’s DTC website were prioritized, reducing risk and ensuring profitability from the outset.
  
  
• Pricing Strategy: A MAP-aligned pricing approach was implemented to safeguard brand value and protect against unauthorized price undercutting.

2. Account Setup & Brand Registry

• Brand Registry: ALMSTHRE was enrolled in Amazon Brand Registry, unlocking access to enhanced content features, a dedicated brand storefront, and tools to combat unauthorized resellers.
  
  
• FBA Infrastructure: PRS managed FBA setup, including shipment guidelines, compliance, and logistics, streamlining operations and removing complexity for ALMSTHRE.

3. Catalog Architecture & Listing SEO

• SEO Keyword Optimization: Strategic use of competitor-gap keywords and targeted long-tail terms ensured ALMSTHRE’s products quickly gained visibility among relevant customer searches.
  
  
• A+ Content Strategy: PRS created cohesive, brand-aligned A+ content reflecting the premium brand narrative familiar to ALMSTHRE’s existing customer base.

4. Brand Storefront Design

• PRS designed an Amazon Brand Store consistent with ALMSTHRE’s DTC experience, featuring intuitive navigation and engaging product collections to foster brand exploration and drive conversions.

5. Paid Advertising & Launch Promotions

• Targeted PPC Campaigns: PAn optimized mix of Sponsored Products and Sponsored Brand Ads rapidly increased product visibility, boosting early sales.

• Amazon Vine & Promotions: Enrollment in Amazon Vine built early credibility through customer reviews, complemented by tactical discount promotions to accelerate initial sales.

6. Post-Launch Optimization & Reporting

• Continuous Campaign Monitoring: PRS actively managed advertising campaigns, optimizing bids and reallocating budgets to ensure efficient ad spend.
  
  
• Conversion Rate Optimization (CRO): Ongoing A/B testing optimized listings for maximum conversions, significantly enhancing the customer buying journey.

7. Clear Performance Reporting

• Regular, detailed performance reports covering key metrics like TACoS, conversion rate, repeat orders, and customer acquisition ensured transparent and actionable insights for ALMSTHRE.
  
  

Results

In just 90 days post-launch:

• Sales grew from $3,684.78 (Dec 2024) to $43,543.68 (March 2025)—an increase of 1,081%.
• Total customer base expanded from 119 to 1,112.
• 99.4% of customers acquired were new to the ALMSTHRE brand.
• Early repeat customers totaled 76, generating $3,822.36 in repeat sales.
• Repeat purchase rate reached 6.8%, exceeding Amazon’s category average.