Industry:
Toys & Games
Location:
USA
Timeline:
September 2023 – Present
Introduction:
Study Key’s business is driven with a bold vision: make Spanish learning a breeze for all ages through its innovative English-Spanish flashcards. The brand had an idea, but no amazon listings or online presence. Study Key needed to reach a new audience looking to learn Spanish, and PRS helped assist by doing extensive keyword research and launching product listings from scratch!
Our Approach:
Our initial strategy was to first explore and identify the specific target audience for Study Key. The next step was to create listings for the Spanish flashcards on Amazon that resonated with the brand’s target demographics. With our in-house team of experts we handled everything from creating and optimizing the listings to fulfilling their FBA shipments for them. Now, their product organically ranks on page 1!
Challenges:
Identify Target Audience: The brand needs to identify its product’s relevant demographic and target it accordingly.
Product Listings: With no marketing materials, PRS helped create A+ content and get the brands storefront up and running.
Optimized Product Page: The listings did not rank on Amazon’s search results due to absence of relevant keywords and advertisement campaigns.
Our Strategy:
01.
Structured Listing Content:
The essential characteristics and advantages of the flashcard were delineated by employing persuasive and well-organized bullet points, titles, and a product description that adequately acquaints the potential purchasers with the item.
02.
Creating Listing Infographics:
Our in-house team of designers created infographics and high-quality images for the brand’s Amazon listing that effectively appeal to the brand’s target demographics.
03.
Listing Optimization:
To optimize the product’s visibility for the brand’s prospective consumers, we implemented our time-tested Amazon SEO tactics, which consisted of conducting extensive keyword research and integrating high-ranking keywords into the listing.
Impact:
- Expanded Customer Base: By clearly defining and understanding the target audience, we enabled Study Key to reach specific demographics previously missed, leading to potential customer base growth.
- Organic Traffic Boost: Improved ranking translated to a substantial increase in organic traffic, attracting more potential customers who actively searched for language learning products.
- Compelling Listing Content: Structured descriptions, persuasive bullet points, and clear titles effectively communicated the value proposition of Study Key’s flashcards, boosting customer understanding and purchase intent.
- Increased Sales and Revenue: The combined effect of improved visibility, enhanced product appeal, and targeted audience reach resulted in creating a monthly revenue of above $2000+ for the brand.
- Trusted Buyer Reviews: Cultivating positive customer engagement and securing 5 star reviews within the VINE program positions Study Key at the forefront of accessible Spanish learning flashcards, contributing to its enhanced reach and reputation.
- Brand Recognition and Reputation: Increased reach and positive customer engagement solidifies Study Key’s brand recognition and builds a strong reputation as a reliable provider of accessible Spanish learning solutions.
Conclusion:
Study Key’s innovative flashcards promised accessible Spanish learning, but needed the right audience and Amazon visibility to reach its full potential. Our targeted approach, crafting compelling listings, and optimizing for search propelled their business to achieve successful sales on Amazon. With a wider audience, increased organic traffic, and a strengthened brand image, Study Key is now poised to empower language learners of all ages, one engaging flashcard at a time.
