Industry:
Sports & Outdoors
Location:
Europe
Timeline:
June 2021 – Present
Introduction:
Stasdock, a prominent player in the Sports & Outdoors industry, embarked on a transformative journey with Prime Retail Solution (PRS) in June 2021. Their primary concern was their brand’s inability to draw an audience to its Amazon store. Notably, Stasdock had zero US marketplace presence before partnering with PRS. Their storefront lacked optimization in design and A+ content, which hindered their ability to resonate with their target demographics.
Our Approach:
Leveraging PRS’s Marketplace Managed Services, our journey with Stasdock began by addressing their critical marketplace gap—the absence of a US presence. We understood that success demanded not only a compelling store but also optimized logistics and fulfillment. Our in-house team at PRS was entrusted with every aspect of product handling, from receiving goods at our warehouse to shipping to Amazon and directly to consumers.
Storefront Creation:
To complement our logistics overhaul, we designed an Amazon store through Amazon’s Brand Registry program. The goal was to create an inviting space that resonated with the brand’s target audience. We prioritized user-friendliness with a straightforward design, ensuring easy navigation. Products were categorized for swift discovery, and A+ content showcased high-resolution, real-life images to instill trust.
Services Provided:
Our comprehensive suite of Amazon-specific services:
01.
Amazon Listing Creation & Optimization:
We listed Stasdock’s products on Amazon, optimizing each listing with relevant keywords and persuasive A+ content.
02.
Creative Services:
Our skilled designers crafted a user-friendly storefront design for swift product identification and seamless cart addition.
03.
Fulfillment and Logistics:
Optimized fulfillment and logistics served as the foundation of our strategy. PRS’s in-house team meticulously managed every product’s journey, from arrival at our warehouse to final delivery. This streamlined process optimized product preparation, warehousing, and shipping. It significantly reduced processing times, elevating customer satisfaction levels.
04.
Direct-to-Consumer Shipments:
Our capabilities extended beyond Amazon, allowing us to facilitate direct-to-consumer shipments. By managing these intricate logistics, PRS empowered Stasdock to focus on delivering top-quality cycling products while we expertly handled order management complexities.
Impact:
- The results of our collaboration were remarkable. Stasdock achieved a noteworthy growth of $200K within just 1.5 years. Notably, they established a strong presence in the US eCommerce market from ground zero. A PPC-based launch on Amazon US, coupled with our revamped storefront, drove substantial traffic and significantly boosted brand recognition.
- PRS played a vital role in elevating Stasdock from an obscure brand to a respected name in the cycling industry. Our commitment to logistics and fulfillment excellence complemented our holistic approach to brand transformation.
Conclusion:
When Stasdock approached our team in June 2021, they faced a considerable challenge in establishing their presence in the US marketplace on Amazon. And the results of our collaboration with Stasdock speak volumes about the success of this partnership. Stasdock’s achieved growth of $200,000 within just 1.5 years. In addition, they gained an established strong foothold in the highly competitive US eCommerce market and significantly improved brand recognition through a targeted PPC-based launch on Amazon US.
