When brands and retailers operate in competitive online marketplaces like Amazon, controlling the price at which their products are advertised is critical. A Minimum Advertised Price (MAP) policy plays a significant role in maintaining a brand’s value and ensuring fair competition. But what happens when a MAP policy is violated? Let’s explore this concept in…
In the fast-paced world of Amazon, knowing which metrics matter can make all the difference for your brand’s success. Amazon brand owners who want to maximize sales, visibility, and customer loyalty need a solid understanding of key metrics. Tracking and optimizing the right metrics allows you to make informed decisions and boost your brand’s growth…
Setting an optimal Advertising Cost of Sales (ACoS) on Amazon can make a significant difference in a brand’s profitability. For Amazon brand owners, finding that perfect ACoS is more than just picking a percentage—it’s about balancing ad spend with revenue goals. With Amazon’s increasing competition, achieving the right ACoS is essential to keep ad budgets…
Advertising on Amazon can be highly effective, but costs can add up fast if they’re not well-managed. For established brands and 3P sellers on Amazon, finding the right Advertising Cost of Sales (ACoS) is crucial for balancing profit and growth. ACoS, or the percentage of ad spend relative to sales, directly impacts how much you…
For established brands considering Amazon as a marketplace, the choice isn’t as simple as just listing products. Amazon Brand Registry, Seller Central, and enhanced tools offer impressive opportunities, but they come with unique challenges. We’ll walk through the key points Amazon brand owners should consider, helping you decide if Amazon aligns with your goals as…
As Amazon continues to evolve, more established brands are moving away from Vendor Central to the more flexible Seller Central model. Vendor Central, where Amazon buys your products at wholesale prices and resells them, may have been a convenient choice in the past. However, many brands now find themselves facing increasing limitations and decreasing control….
Amazon has introduced a new product bundling policy, creating a significant shift in how brands on the platform can package and promote their items. Product bundling has always been a strategy for sellers to boost value and convenience for customers while increasing sales and average order value. This update to Amazon’s bundling guidelines brings both…
Amazon has introduced a new product bundling policy, creating a significant shift in how brands on the platform can package and promote their items. Product bundling has always been a strategy for sellers to boost value and convenience for customers while increasing sales and average order value. This update to Amazon’s bundling guidelines brings both…
Customer reviews are a critical factor for online shopping, and on Amazon, they can greatly influence purchasing decisions. For Amazon brands and retailers, positive, genuine feedback from real customers not only builds trust but also improves product rankings. But how does Amazon ensure that these reviews are authentic and free from manipulation? The answer lies…
As Amazon continues to expand its reach in the e-commerce space, it has introduced Amazon Warehousing and Distribution (AWD), a service designed to help brands improve their supply chain efficiency and lower their operational costs. For Amazon sellers, particularly 3P sellers, AWD offers a powerful solution for managing inventory and meeting customer demands more effectively….
