Every Amazon seller eventually encounters the same problem: excess inventory sitting in FBA warehouses. It may happen because of seasonal demand drops, forecasting errors, product defects, or shifting consumer trends. Whatever the reason, unsold stock locks up capital, drags down your Inventory Performance Index (IPI), and racks up storage fees. Liquidation isn’t a mark of…
Every seller on Amazon eventually encounters negative reviews. They sting, not just emotionally but financially. A single one-star review can lower your conversion rate, reduce your search visibility in Amazon’s ranking algorithm, and erode buyer trust. According to Search Engine Journal, over 99.9% of customers read reviews when shopping online, and 96% specifically look for…
Imagine launching a promotion that drives a surge in orders, only to have customers met with the dreaded “Out of Stock” message. Sales disappear, reviews turn negative, and competitors step in. A single stockout hurts revenue, damages trust, and weakens your market position. In fact, studies show that retailers lose nearly four percent of sales…
An Amazon listing audit is one of the most overlooked yet powerful levers for driving visibility, conversion, and profitability on the marketplace. At its core, a listing audit is a systematic review of every element that influences performance such as keywords, copy, images, reviews, compliance, and metrics. Sellers often invest heavily in PPC campaigns, product…
Global e-commerce will approach $6.9 trillion by 2025, with 20% of transactions already cross-border. However, setting up a storefront in varied local markets isn’t an easy-to-do step. This gave third-party marketplace (3P) models a boom. With third-party (3P) marketplace models, sellers can directly reach the local buyers globally via platforms like Amazon, eBay, Walmart, Alibaba,…
The way we used to do e-commerce back in early 2000s has been transformed since when the online third-party marketplaces like Amazon, eBay, Walmart Marketplace, and Alibaba have got the buyers’ attention. Through these channels, millions of independent sellers can reach customers worldwide instantly without high overhead. But this openness also creates risks such as…
At least for once we all have come across such a notification while making a purchase. Now be honest and tell me how often you circle back to that product to check whether it’s restocked or not? The ratio is really low. The end result? A missed sale opportunity. Statistics report that stockouts result in…
With the surge in the trend of online shopping, a rise in the number of 3P sellers have been observed. Amazon reports that in 2022, 57% of the total sales were from 3P seller and the Q2 report of 2025 by Amazon shows that this number has already reached 60%. It depicts that the trend…
What Every Brand Needs to Know About 3P Marketplace Solutions in 2025 In 2025, the way brands used to sell on 3P marketplaces has transformed and a prominent shift from 1P to 3P has been observed. Statista reports that In 2024, over 61% of all product sales on Amazon came from third-party sellers, not Amazon…
How Tracking and Improving Brand Impression Share Impacts Growth for Established Brands For brands already scaling on Amazon, it’s easy to focus on top-line sales while missing a key metric that directly affects market share and visibility: Brand Impression Share. It tells you how often your brand shows up when shoppers are in buying mode—compared…
