Tag Archives: Amazon Brand Registry

What is a MAP Policy and Why is it important

What is a MAP Policy and Why is it important?

One way to ensure your business stands out in the market is to offer accurate pricing. Typically, before making a purchase, customers would shop about and check prices at other stores. To attract customers, sellers often undercut business’s minimum advertised prices (MAPs) in pursuit of bargain pricing. Such price breaches may end up damaging the…