Amazon launched its Buy With Prime Program in April 2022, allowing all U.S. stores to participate to boost sales. There are new options for brands to reach Amazon’s enormous Prime member base and take advantage of the channel’s tremendous influence thanks to the program, which lets customers use their Prime account on websites other than Amazon.
The feature has already produced impressive outcomes. Those brands and sellers who took advantage of Buy with Prime on July’s Prime Day 2023 saw a tenfold increase in their Prime Day sales compared to those who didn’t.
Learn all about Buy with Prime in this post! We’ll go over the ins and outs, and advantages, starting with “What is Amazon Buy With Prime?” to how to add it to your site, and the most recent integrations, and so on. So let’s jump in.
What is Amazon’s Buy With Prime Program?
The Buy with Prime feature allows brands and merchants to accept Amazon Prime as a payment method on DTC (direct-to-consumer) websites. Since Amazon takes care of fulfillment and shipping, customers not only enjoy a speedier checkout procedure that uses their Prime account for payment and shipping information, but they also have the advantage of 1-2 day delivery.
“To put it plainly, Buy with Prime enables brands to provide Prime members with expedited and complimentary delivery on their own websites, using the same fulfillment network that powers Amazon.”
– Doug Herrington, Head of Amazon’s global retail operations
Brands and merchants can’t provide this choice to consumers unless they meet these requirements:
- United States Citizen.
- Need either a Professional Seller Account or a Multi-Channel Fulfillment account to run a direct-to-consumer e-commerce website.
- Have a verified Amazon Pay Account.
- For items sold through Buy with Prime, use Amazon’s fulfillment services (Fulfilled By Amazon or Multi-Channel Fulfillment).
Why E-commerce Brands Should Consider Employing “Amazon Buy With Prime”?
With Buy with Prime, brands, and retailers can increase shopper conversions by 25%, get useful insights, and take advantage of exclusive promotional opportunities. It’s a great way to reach more customers, use Amazon’s resources, and make shopping better for everyone. Now we will explore six important advantages.
1. More sales occur when customers use Prime:
Among the many advantages Quite simply, Buy with Prime discounts encourage Amazon’s enormous Prime Membership base to buy your brand’s products.
Millions of Amazon Prime members can immediately bypass several of the checkout hurdles that prevent them from making a purchase when they use Buy with Prime:
- Payment and shipping details are instantly filled in from their Prime account, which makes a seamless checkout process.
- By employing Amazon’s fulfillment capabilities, brands, and merchants can provide free shipping within 1-2 days.
- The Prime logo and Amazon customer reviews are two of the most powerful tools to instantly build customer’s trust in the brand.
- Because Amazon manages returns, both consumers and brands or retailers benefit from the streamlined procedure.
2. It’s not necessary to sell on Amazon to offer Buy with Prime:
For items purchased with Amazon Prime, you are required to use Amazon’s fulfillment services. That being said, there are other avenues to explore than selling on Amazon. Even if a brand or store doesn’t sell its products on Amazon.com, they can still provide Buy with Prime on their e-commerce website.
Products that are eligible for Buy with Prime must adhere to Amazon’s product policies, regardless of whether they are sold through your direct-to-consumer website or not. Some of these policies are:
- Regulations on Fulfillment by Amazon (FBA) Products, specify which goods can be fulfilled by Amazon.
- Certain purchases cannot be handled with Amazon Pay due to the Amazon Pay Acceptable Use Policy.
- Products sold through Buy with Prime must be described truthfully on your website in accordance with the Buy with Prime Product Policy.
3. Make available novel forms of advertising:
Participating brands in Buy with Prime get access to a marketing toolbox that contains Amazon-branded assets. No matter where you decide to promote, this will let customers know that Buy with Prime is accessible on your site.
Additionally, advertisers can drive traffic to brands’ Buy with Prime pages inside Amazon stores by constructing Sponsored ads campaigns and linking them to the brands’ own websites. You may use Amazon’s targeting capabilities and other ad features to create traffic for your direct-to-consumer site, and buyers can access your Buy with Prime offers through the familiar Amazon experience.
4. Additional analytics data to support company decision-making:
You may get more data to make informed business decisions regarding inventory, advertising, product listings, and more when you integrate Buy with Prime on your DTC website. This data is accompanied by analytics.
Through your website, you get access to data on all Buy with Prime orders. This includes information on which orders utilized a discount code, the most popular products, and the most often returned products. You can use this information to your advantage when planning sales events, advertising campaigns, product catalog expansion, and listing optimization to provide more detailed information about your products.
You can learn more about your customers’ buying habits and travels with the help of these analytics. To re-engage customers after they have already purchased from you, you can get data on the following:
- How often customers purchase from you.
- How often things are returned.
- How long customers have been active customers.
- The total value of their orders, and their contact information.
With this data in hand, you can better understand how to advertise your products on Amazon, social media, and OTT platforms, among others.
5. Receive special invitations to promotional events:
On Prime Day and other big sales events, there are extra perks to buying with Prime. Brands and retailers finally had their chance to use Buy with Prime for Prime Day in July. That meant they could offer Prime Day bargains straight on their DTC websites, among other things.
The winning feature is the ability to integrate your website with Amazon Prime Day. Consumers search outside of Amazon for Prime Day sales, according to the data:
Brands can advertise Prime Day sales on their websites even more with Buy with Prime. According to Google Trends, TikTok SearchResults, YouTube Analytics:
- With over 1 million searches, “AMAZON PRIME DAY” was the top trending Google search in the US on July 10, 2023.
- Before Prime Day, there were more than 105 million views on TikTok for videos about Amazon Prime Day 2023.
- The search volume for “AMAZON PRIME DAY SALES 2023” on YouTube increased by almost 185% between July 10 and July 11, 2023.
You can increase your exposure (and revenue) on one of the largest online shopping days of the year by promoting Prime Day on your website and providing clients with the familiar Prime shopping experience. No matter if you want to sell on Amazon directly or not, it is still possible.
6. Updated BigCommerce Integration:
While Amazon already offered its Buy With Prime integration into Shopify, it also recently announced it’s recently available Buy With Prime on BigCommerce as well, on January 10th. No coding knowledge is necessary for BigCommerce sellers to take advantage of this new self-service interface and enable Buy with Prime in their stores.
How Amazon Buy With Prime Works?
Before setting up Amazon Buy With Prime option, here’s what sellers need to have to offer Amazon Buy With Prime on their products:
- A Seller Central account for professional sellers allows you to transfer product details from Amazon’s catalog to the one you use with Buy with Prime.
- Amazon’s Multi-Channel Fulfillment (MCF) and other fulfillment systems allow for free and lightning-fast shipping on all Buy with Prime purchases.
- Customers can use their existing Amazon account shipping and payment details to quickly and easily complete their purchases with Amazon Pay. Visit Payments for further details on how to set up Amazon Pay.
Once you have all of the above criteria checked out, you can explore multiple solutions Amazon offers its e-commerce sellers to integrate the “Buy With Prime” button into their product listings.
If you’re an Amazon seller with an e-commerce website outside Amazon, you can still offer Amazon’s Buy With Prime on your e-commerce site by either;
1. Adding a small button to your site:
Source: Amazon
2. Offer Prime shopping benefits directly on your Salesforce Commerce Cloud site:
3. Integrate the Buy with Prime button into your existing Shopify checkout:
Source: Amazon
Key Takeaways:
You can increase your reach and improve your customers’ buying experience with Buy with Prime, regardless of whether you already sell on Amazon or not. It’s a diverse and relatively risk-free opportunity. Additionally, it’s a once-in-a-lifetime opportunity to reach Amazon Prime’s enormous and dedicated customer base.
Whether you’re a newbie or an established Amazon seller, if you’re struggling with managing your e-commerce channels and eventually losing potential sales, contact Prime Retail Solution today. Book a FREE consultation with our experts for a tailored solution to your e-commerce fiasco.
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