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The Team

The people
running the operation.

PRS is run by operators. People who have shipped orders, run ad campaigns, negotiated with suppliers, and walked the warehouse floor. Below is a representative cross-section of the team.

F&
Founding Team

Founder & CEO

Built PRS from a 1,200 sq ft space in Laguna Beach. Sets the operating standards.

Ho
Operations

Head of Operations

Runs the warehouse, the team, and the daily SLA. The reason orders ship in 4 hours.

DM
Strategy

Director, Marketplace

Owns brand-side channel strategy. The voice on the call when a partner asks "should we open Walmart?"

DA
Performance

Director, Advertising

Runs the contribution-margin bidding system. Profitable ACoS in five categories simultaneously.

DB
Risk

Director, Brand Protection

Authorized-reseller frameworks, takedowns, IP enforcement. The reason your Buy Box stays yours.

Ho
PRS Pulse

Head of Engineering

Built and maintains PRS Pulse. The dashboard you see is the dashboard we operate on.

SA
Partnerships

Senior Account Lead

The point of contact across multiple brand engagements. The person who picks up the phone.

SA
Distribution

Senior Account Lead

Leads our distributor and wholesale partner engagements. Negotiates supplier terms.

SB
Procurement

Senior Buyer

Direct-from-brand sourcing. The person who finds margin where others don't look.

Hiring note

We hire operators, not consultants.

If you've shipped boxes, run campaigns, negotiated with suppliers, or built systems that other operators rely on — we'd like to talk.

See open roles →
Let's build something

Run the channel
like an operator?

Book a 30-minute discovery call. We'll review your catalog, talk through goals, and if it's not a fit, we'll tell you who is. No deck, no upsell.

Reach the team
Headquarters
1968 S. Coast Hwy #3237
Laguna Beach, CA 92651
Email
hello@primeretailsolution.com
Response time
Within one business day