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Marketplace · Amazon Business

Amazon B2B.

Amazon Business — wholesale buyers, business-only pricing, quantity discounts. The fastest-growing marketplace in our portfolio, and the one most brands underutilize.

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2019
Operating since
6svc
Amazon B2B services
4cat
Categories covered
24/7
Account monitoring
What we do on Amazon B2B

A complete
Amazon B2B operation.

Each of these is a service we run in-house. Click into the capability detail page for the deep dive.

Amazon Business seller setup

B2B-only pricing, quantity discount tiers, business-customer experience.

Quantity discount strategy

Tiered pricing for case-pack and pallet quantities, calibrated by category.

Tax-exempt buyer support

Tax exemption certificate handling, automated invoicing.

B2B-specific listing optimization

Business-buyer language, technical specifications, certifications surfaced prominently.

B2B advertising

Sponsored Products targeted to business buyers, Amazon Business-specific ad types.

Bulk fulfillment

Case-pack and pallet shipping options through FBA or self-fulfillment.
Amazon B2B case study

B2B as the unsexy growth channel.

All case studies →
INDUSTRIAL SUPPLY BRAND · 2023
+62% B2B mix

An industrial supply brand was capturing B2B sales accidentally through Amazon Consumer. We built a dedicated B2B operation — quantity discounts, tax exemption support, business-buyer listings — and B2B grew from 12% of revenue to 62%.

62%
B2B revenue share
+340%
B2B revenue growth
Net-30
Standard B2B terms
Amazon B2B questions

Answered
directly.

Is Amazon B2B different from regular Amazon?

Operationally yes. Different pricing tiers, different ad types, different buyer expectations. Most brands ignore B2B and leave the wholesale opportunity on the table — even though their products are already there, just unoptimized.

What categories work best for B2B?

Industrial supply, office products, restaurant supplies, healthcare consumables, janitorial. Anything a business buys repeatedly. Some consumer categories work too — vitamins, coffee, snacks for breakrooms.

Let's build something

Ready for
Amazon B2B?

Book a 30-minute discovery call. We'll review your category, model the Amazon B2B math for your SKUs, and tell you whether expansion is worth it — even if it's not us running it.

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Reach the team
Headquarters
1968 S. Coast Hwy #3237
Laguna Beach, CA 92651
Email
hello@primeretailsolution.com
Response time
Within one business day