Client Portal Book a Call
Capability · Listing & SEO

Listings that rank,
and convert.

Keyword research, copywriting, A+ content, lifestyle imagery, brand stores. Every detail tuned for the algorithm and the customer — in that order.

Book a discovery call →
PART OF
Every PRS partnership tier — Full Distribution, Marketplace Management, and Strategic Consulting.
See partnership tiers →
What it includes

Specifics,
not promises.

Every item below is something a partner can verify in their first 30 days with PRS — either in the audit deliverable or in their PRS Pulse dashboard.

Keyword research

Helium 10 + Datadive + Brand Analytics deep dives. We surface intent clusters, not just search-volume lists.

Listing copywriting

Titles, bullets, descriptions written for both ranking algorithms and conversion. Voice tested by category.

A+ content (and A+ Premium when eligible)

Modular content blocks, comparison charts, brand storytelling. We design for shop-not-scroll.

Backend keyword optimization

Hidden keyword fields, category-specific attributes, search terms refresh on a quarterly cadence.

Lifestyle and infographic imagery

Image direction with our network of e-commerce photographers. We brief, you approve, we shoot.

Video assets

Hero video for the main image carousel, plus Sponsored Brand Video assets for ads. Same shoot, multiple deliverables.

Brand Store buildout

Multi-page brand stores with category navigation, hero campaigns, and seasonal landing pages.

Variation and parent-child setup

Correct variation themes, parent-child architecture for size/color, and review consolidation strategy.

Multi-marketplace localization

Listings adapted for Walmart, eBay, Mercado Libre — not copy-pasted from Amazon.

Continuous testing

A/B testing of titles, hero images, and bullet structure. We test, you see the result in PRS Pulse.

Our approach

Algorithm first, customer second, agency last.

A great listing has three audiences in priority order. First the algorithm, because if the listing doesn't rank, the customer never sees it. Second the customer, because if the customer doesn't convert, the algorithm de-ranks the listing. Third the agency — that's us, and we're last for a reason.

Most agencies invert this. They write listings that read well in a presentation and rank poorly in search results. We write listings that rank, then we make them read well. The order matters.

Keyword research starts the work. We map intent clusters across the category — the search terms a customer in the awareness phase uses, the terms they use in the consideration phase, the terms they use right before clicking buy. Different SKUs in your catalog get different keyword strategies based on where in that funnel they sit.

Copywriting and imagery follow the keyword map. A+ content and brand store buildout reinforce the conversion. Then we test — title variations, hero image swaps, bullet rewrites — and we keep what wins.

Tools & tech

The stack we
operate on.

No black boxes. We name our tools because you should be able to pick up where we leave off if you ever take operations back in-house.

Helium 10DatadiveBrand AnalyticsJungle ScoutAMZ Suggestion ExpanderCanva for TeamsAdobe CCPRS Pulse Listing Module
Anchor case

Building a catalog from zero.

See all case studies →
COWELL'S SURF SHOP · 2020
$0 → $200K

A legacy surf shop with no Amazon presence asked us to start from scratch. We built the catalog, wrote every listing, shot every photograph, and ran every campaign for the first 12 months.

Read the full case study →
$200K
Year-one Amazon revenue
56%
Conversion rate on hero ASIN
#1
Page rank on 8 category keywords
Let's build something

Run the channel
like an operator?

Book a 30-minute discovery call. We'll review your catalog, talk through goals, and if it's not a fit, we'll tell you who is. No deck, no upsell.

Reach the team
Headquarters
1968 S. Coast Hwy #3237
Laguna Beach, CA 92651
Email
hello@primeretailsolution.com
Response time
Within one business day