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Insights · The PRS Brief

Notes from
the operator floor.

Tactical writing on marketplace operations, brand protection, channel expansion, and the unsexy details that determine which brands actually make money on Amazon.

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Everything You Need to Know About Logistics on Amazon
Amazon · January 2025

Everything You Need to Know About Logistics on Amazon

Managing logistics effectively is crucial for Amazon 3P sellers looking to scale their businesses. From inventory management to choosing the right fulfillment method, logistics can directly impact yo…

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MAP Pricing vs. MSRP: What's the Difference?
Amazon · January 2025

MAP Pricing vs. MSRP: What's the Difference?

Pricing strategies play a crucial role in the success of any Amazon brand. Two common terms that often confuse sellers and retailers alike are MAP (Minimum Advertised Price) and MSRP (Manufacturer's…

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Shipping to Amazon FBA: How to Avoid Longer Processing Times
Marketplace Expansion · December 2024

Shipping to Amazon FBA: How to Avoid Longer Processing Times

Shipping inventory to Amazon’s Fulfillment Centers (FBA) is a critical step for Amazon 3P sellers aiming to streamline operations and maintain customer satisfaction. However, longer processing times…

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What is a MAP Policy Violation?
Marketplace Expansion · December 2024

What is a MAP Policy Violation?

When brands and retailers operate in competitive online marketplaces like Amazon, controlling the price at which their products are advertised is critical. A Minimum Advertised Price (MAP) policy pla…

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Top 5 Essential Metrics for Every Amazon Brand Owner
Amazon · December 2024

Top 5 Essential Metrics for Every Amazon Brand Owner

In the fast-paced world of Amazon, knowing which metrics matter can make all the difference for your brand’s success. Amazon brand owners who want to maximize sales, visibility, and customer loyalty…

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Professional Tips to Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon
Amazon · November 2024

Professional Tips to Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon

Setting an optimal Advertising Cost of Sales (ACoS) on Amazon can make a significant difference in a brand’s profitability. For Amazon brand owners, finding that perfect ACoS is more than just pickin…

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How Brands Can Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon
Marketplace Expansion · November 2024

How Brands Can Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon

Advertising on Amazon can be highly effective, but costs can add up fast if they’re not well-managed. For established brands and 3P sellers on Amazon, finding the right Advertising Cost of Sales (ACo…

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Is Amazon the Right Choice for Your Brand?
Amazon · November 2024

Is Amazon the Right Choice for Your Brand?

For established brands considering Amazon as a marketplace, the choice isn’t as simple as just listing products. Amazon Brand Registry, Seller Central, and enhanced tools offer impressive opportuniti…

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Why Transitioning to Seller Central is Better for Your Brand Than Vendor Central- Approved
Amazon · November 2024

Why Transitioning to Seller Central is Better for Your Brand Than Vendor Central- Approved

As Amazon continues to evolve, more established brands are moving away from Vendor Central to the more flexible Seller Central model. Vendor Central, where Amazon buys your products at wholesale pric…

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Amazon's New Product Bundling Policy: What It Means for Sellers
Amazon · November 2024

Amazon's New Product Bundling Policy: What It Means for Sellers

Amazon has introduced a new product bundling policy, creating a significant shift in how brands on the platform can package and promote their items. Product bundling has always been a strategy for se…

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How Amazon’s New Product Bundling Policy Impacts Sellers [2024]
Amazon · October 2024

How Amazon’s New Product Bundling Policy Impacts Sellers [2024]

Amazon has introduced a new product bundling policy, creating a significant shift in how brands on the platform can package and promote their items. Product bundling has always been a strategy for se…

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How Amazon is Using AI to Ensure Authentic Customer Reviews
Amazon · October 2024

How Amazon is Using AI to Ensure Authentic Customer Reviews

Customer reviews are a critical factor for online shopping, and on Amazon, they can greatly influence purchasing decisions. For Amazon brands and retailers, positive, genuine feedback from real custo…

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