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Insights · The PRS Brief

Notes from
the operator floor.

Tactical writing on marketplace operations, brand protection, channel expansion, and the unsexy details that determine which brands actually make money on Amazon.

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How Amazon Warehousing and Distribution (AWD) Benefits Brands
Amazon · October 2024

How Amazon Warehousing and Distribution (AWD) Benefits Brands

As Amazon continues to expand its reach in the e-commerce space, it has introduced Amazon Warehousing and Distribution (AWD), a service designed to help brands improve their supply chain efficiency a…

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How to Handle Amazon Quantity Limits in 2024
Amazon · October 2024

How to Handle Amazon Quantity Limits in 2024

For brands and retailers selling on Amazon, staying on top of inventory is one of the biggest challenges. While you might want to keep stock levels high to meet growing demand, Amazon quantity limits…

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How to Smoothly Transition from Amazon 1P to 3P Seller Model
Amazon · October 2024

How to Smoothly Transition from Amazon 1P to 3P Seller Model

Is your business looking to switch from Amazon’s 1P (first-party) model to the more flexible and profitable 3P (third-party) model? Many brands are considering this transition to gain more control ov…

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Why Amazon Is Terminating the 1P Model: A Guide for Brands
Amazon · September 2024

Why Amazon Is Terminating the 1P Model: A Guide for Brands

If you’re a brand selling on Amazon, you might have noticed significant changes in the platform’s vendor policies. Amazon is shifting away from its first-party (1P) model, causing many businesses to…

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Amazon’s New 2024 Brand Story Feature: Telling Your Brand’s Narrative
Amazon · September 2024

Amazon’s New 2024 Brand Story Feature: Telling Your Brand’s Narrative

How do you connect with potential customers on a crowded platform like Amazon? In 2024, Amazon introduced the Brand Story feature, a tool that gives sellers the ability to convey the unique journey b…

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Leveraging Amazon Live in 2024: A Guide to Real-Time Brand Engagement
Amazon · September 2024

Leveraging Amazon Live in 2024: A Guide to Real-Time Brand Engagement

Did you know that live streaming can boost your product discovery by up to 50%? For Amazon sellers, Amazon Live offers an exciting way to engage with customers in real-time, boosting brand visibility…

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The Rise of AI in Amazon Advertising: What Brands Need to Know in 2024
Amazon · September 2024

The Rise of AI in Amazon Advertising: What Brands Need to Know in 2024

Imagine harnessing AI to predict and fulfill customer desires before they even click. In 2024, that's not just possible—it's becoming the norm in Amazon advertising. The world of Amazon advertising i…

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Optimizing Your Supply Chain for Amazon: Tips for Brand Owners
Amazon · August 2024

Optimizing Your Supply Chain for Amazon: Tips for Brand Owners

Did you know that nearly 80% of supply chain leaders report that their supply chains are not optimized for efficiency? For Amazon brand owners, this inefficiency can lead to missed sales, delayed shi…

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Seasonal Strategies for Amazon Sellers: Preparing Your Brand for Q4 Success
Amazon · August 2024

Seasonal Strategies for Amazon Sellers: Preparing Your Brand for Q4 Success

The final quarter of the year, encompassing major shopping events like Black Friday, Cyber Monday, and the holiday season, is a critical period for brands. This high-stakes quarter can significantly…

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How Brands Can Boost Visibility With Amazon Sponsored Display Ads
Amazon · August 2024

How Brands Can Boost Visibility With Amazon Sponsored Display Ads

Ever wondered why some brands consistently appear in front of shoppers while others, even with great products, struggle to stay visible? The secret often lies in how effectively they’re using Amazon’…

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How Amazon Brand Registry's Transparency Program Ensures Brand Protection
Amazon · August 2024

How Amazon Brand Registry's Transparency Program Ensures Brand Protection

Did you know that counterfeit products cause over $500 billion in global economic losses annually? If you're an Amazon brand owner, protecting your brand from counterfeiters is crucial. Amazon's Bran…

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Leveraging Amazon's Vine Program for Product Reviews
Amazon · August 2024

Leveraging Amazon's Vine Program for Product Reviews

Did you know that products with more reviews are significantly more likely to sell than those with fewer? If you're an Amazon brand, you've probably felt the challenge of gathering genuine reviews fo…

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