Sporting goods built
for marketplace.
Surf, athletic care, outdoor, fitness. We know seasonality, oversized fulfillment, and the ad-targeting nuances that move category-specific products. Anchor partnerships with SBR Sports and Cowell's Surf Shop.
Cowell's Surf Shop went from no Amazon presence to a profitable channel doing $200K in their first year — built from scratch by our team.
What sporting goods
brands face.
Specific category pressures that don't map across verticals. We've learned them the hard way — through real partnerships in the category.
Seasonality forecasting
Sporting goods peak 8-12 weeks per year. Inventory math has to absorb that or you sit on stranded units through the off-season.
Oversized fulfillment
Surfboards, kayaks, gym equipment. Standard FBA economics don't work — we route to Amazon's oversized network or self-fulfill at lower cost.
Category-specific ad targeting
Surf-specific keywords, geographic targeting (coastal markets pay differently than landlocked), and lifestyle imagery that matches the buyer.
Brand authority signals
Buyers care about heritage. Authorized-dealer status, founder photography, and category-specific A+ content all carry more weight here.
In sporting goods
specifically.
Named where we can, anonymized where we must. We respect the NDAs that protect our partners.
The work
in this category.
Ready to scale
in sporting goods?
Book a 30-minute discovery call. We'll review your category position, name the brands we know that compete with you, and tell you what your operating partner should be solving for.
Laguna Beach, CA 92651