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Capability · Advertising & PPC

Profit-first advertising
across every marketplace.

Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC. Daily campaign monitoring, weekly optimization cycles, and the same dashboard your account lead uses.

Book a discovery call →
PART OF
Every PRS partnership tier — Full Distribution, Marketplace Management, and Strategic Consulting.
See partnership tiers →
What it includes

Specifics,
not promises.

Every item below is something a partner can verify in their first 30 days with PRS — either in the audit deliverable or in their PRS Pulse dashboard.

Sponsored Products campaigns

Auto + manual targeting, search-term harvest cycles, negative keyword pruning. The bread and butter, run with discipline.

Sponsored Brands & Sponsored Brand Video

Brand store traffic, hero-keyword defense, video creative optimized for each ad slot.

Sponsored Display

Audience and product targeting, retargeting flows, competitive conquesting where the math works.

Amazon DSP

Programmatic display and video. Custom audiences from AMC, lookalike modeling, off-Amazon retargeting.

Amazon Marketing Cloud (AMC)

Custom audience creation, full-funnel attribution analysis, incrementality testing on hero campaigns.

Walmart Connect

Sponsored Search, Sponsored Brands, and DSP across Walmart's ad ecosystem with peer-channel rigor.

Profit-first bidding

We bid against contribution margin per ASIN, not blended ACoS. Spend follows margin, not vanity revenue.

Daily monitoring

Spend pacing, top-of-search defense, anomaly detection. Out-of-budget alerts within minutes.

Weekly optimization cycles

Negative keyword harvests, bid adjustments, campaign restructures, creative refreshes — every week, documented.

Monthly performance reviews

Account-lead-led review with you. What worked, what didn't, what we're changing for next month.

Our approach

We bid against margin, not vanity revenue.

Most agencies report blended ACoS. We don't. Blended ACoS is a vanity metric — it tells you nothing about which SKUs are actually making money and which are subsidizing growth.

For every account, we calculate contribution margin per ASIN — landed cost, FBA fees, referral fees, returns reserve, ad-attributed cost. That number tells us how much we can spend on each ASIN before it stops being profitable. We bid against that number, daily.

Some ASINs can sustain 35% ACoS and still be your best margin contributors. Others have to live below 8% to be worth running ads on at all. The blended number hides both. The contribution-margin number tells the truth.

You see the contribution-margin breakdown live in PRS Pulse. Same number we use, same moment we have it.

Tools & tech

The stack we
operate on.

No black boxes. We name our tools because you should be able to pick up where we leave off if you ever take operations back in-house.

Amazon Ad ConsoleAmazon DSPAMCWalmart ConnectPacvueSkaiDatadiveHelium 10PRS Pulse Ad Module
Anchor case

Halving ACoS while doubling revenue.

See all case studies →
HOME & KITCHEN BRAND · 2024
42% ACoS cut

A multi-SKU home and kitchen brand was running blended-ACoS campaigns that masked unprofitable hero SKUs. We rebuilt around contribution-margin bidding and unlocked the spend on the SKUs that were actually scaling.

Read the full case study →
42%
ACoS reduction Q1→Q2
2.1×
Ad-attributed revenue lift
$2.40
Avg margin gain per unit sold
Let's build something

Run the channel
like an operator?

Book a 30-minute discovery call. We'll review your catalog, talk through goals, and if it's not a fit, we'll tell you who is. No deck, no upsell.

Reach the team
Headquarters
1968 S. Coast Hwy #3237
Laguna Beach, CA 92651
Email
hello@primeretailsolution.com
Response time
Within one business day